Hi, I’m Barbara. A Lead Product Designer based in Europe.

With over a decade of experience, I craft products that resonate with and delight thousands of users.

  1. —01

    Cold emails with AI “co-pilot”

    Empowering sales teams to use AI for personalized emails that convert leads.

    AI End-to-end 0 to 1 Fast iterations
  2. —02

    Multi-source Data Enrichment

    Automating contact data enrichment for sales reps using various data sources.

    End-to-end 0 to 1 Research-led Cross-functional
  3. —03

    E2E Platform for Creators

    An end-to-end platform for creators to find campaigns, submit work, receive feedback, and get paid.

    Redesign UX/UI Design system Mobile
  4. —04

    Leading with Strategic Thinking

    How I reshaped product perception to unlock adoption of an invisible capability.

    Strategy Research Product vision Positioning